UMF2024: an unprecedented success, with PLOOM as the protagonist.

Among the highlights, alongside stars like Carl Cox, the brand PLOOM took the opportunity to position itself as an innovative brand attuned to cultural and youth trends. Appearing at events of this scale allowed PLOOM to increase its brand awareness, associating itself with a festival now recognized at the European level and strengthening its connection with a young and dynamic target audience.

PLOOM’s presence at Unlocked provided a unique opportunity to connect directly with attendees, creating a memorable experience that reinforced its positioning as a lifestyle brand. The festival’s success amplified the value of these collaborations, offering PLOOM visibility not only locally but internationally, cementing its role as an ideal partner in events capable of attracting thousands of people from across Europe.